Monday, February 4, 2013

So My App is Live


Congrats! Your app is live. But how do you get people to download it? How do you tell people about it? Depending on your business or organization will depend on how you market your app. 

Let’s first start off with things to know before you promote your app. 
  1. What is the name of your app
  2. Be familiar with how to download an app
  3. Your app is built for the iPhone, iPad, iPad Mini, Android and all Google platforms. You also have an HTML 5 version of your app built for all other mobile devices
  4. Know which keywords you can search in the App Store that will generate/populate your app
How do I get people to download my app?
  • It could be a news story....so let’s start with a press release. Some of the apps we've designed and developed were covered by local news organizations. Send the press release to news stations, newspapers, radio stations, etc. Be sure to highlight the features in the app, the value of having an app and why you bought the app. If you're a school, don't forget you can promote it in the school newspaper. 
  • If you have a texting plan, send a text about the app. Include a link for both iTunes and Android. We can provide you with a bit.ly link so it all fits in the text. Or because our texting plans are managed, we can send it for you. 
  • Take advantage of the two complimentary flyers we custom design for you - then you can place the flyers in the store, lobby, church offices, break rooms, etc.
  • Restaurants and retailers - have 2 QR Codes on the sales receipt - one for the iTunes app and the other for the Android app.
  • Any marketing material you're printing, promote the app.
  • Churches - include it in the Sunday Bulletin and in the PowerPoint slide that rotates before & after service. You can also make an announcement about the app.
  • Non-Profits - place it in the bulletin, newsletters and send an e-mail promoting the app. You can have a QR Code for Apple users to scan and another QR Code for Android users to scan.
  • Utilize your social media platforms. For a period of time, change the cover photo to an app promotional piece and the background on your twitter page to an app promotional piece. On Instagram - on the "about us" section include links to download the app. 
  • Have a billboard rotating in town? Promote the app. It can simply say - "We Have An App For That!" and include an image of the app.
  • Any time you're in front of a group of people, ask them to download the app. 
  • In your e-mail signature, include a link to download the app.
  • Make a quick 30 second YouTube video telling people about the app. Let your followers, customers, members, etc hear from the CEO or director about the app launch.
  • Launch a rewards program! Use the app's loyalty program. 
How do I tell people about it? 
  • "Research says, your mobile device is within 3 feet of you at all times. Lets test that! Grab your phone real quick. By the looks of it, it's true! Now open up the App Store on your phone and search "name if the app" and download our app! We are where you are and this is another way you can stay connected. 
  • "Stay connected! Download our app today. Search "name of app" and let us know what you think about it by posting a comment on our fan wall!"
  • "It's app for an app day! Show us you downloaded an app and get half off your appetizer today!"
  • "Tell us how we did! Download our app in the App Store and fill out the survey. You're then entered to win a $50 gift card."
  • "Looking for a job? Download our app and apply for a job today!"
  • "Order your food on our app! Download it in the App Store today! Search "name of the app" or scan the QR Code."
These are just a few of the ways you can increase the number of downloads and how you tell people about it. Depending on your business or organization depends on your marketing strategy. We are here to help you! Have questions? Feel free to e-mail them to blog@bfac.com. We'll do our best to answer you. 

Best,
Heather Sophia 
EVP

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