Learn From One Company's BIG Mistake

Learn From One Company's BIG Mistake 

All I Want To Do Is Import Numbers…

So you've spent all this time developing a database of customers…and in that database, you have e-mail addresses, physical addresses, names, a list of some of the stuff they like…but most of all, you have their cell phone number. It's one of the most protective pieces of information about your customer. 

Now that you've bought this texting plan to communicate with your customers, all you want to do is take those mobile numbers and import them into your texting plan. Sounds Genius! We agree. I mean you've spent all this time working so hard to get all this data…it only makes sense to take advantage of what you have and grow your business.

Let me start by telling you a story about a company who prides themselves on oil changes. It's been the lifeblood of their company for more than 30 years servicing more than 22 million customers every year. They thought the same thing as you - I have this database of mobile phone numbers and all I want to do is import these numbers into a text message platform and send a message.

Here was the problem with this award-winning company. They didn't follow the rules. Rules schmrules - I know but when it comes to texting we have to follow them. What the automotive vendor did was take a list of mobile numbers they already had - and sent them a text message without permission. That means the customer never gave the company permission to send them any type of text message. So the genius idea cost them BIG bucks - as in $47 Million! All because the customer didn't subscribe to the text alerts. (Subscribe means the customer physically opted-in to the text alerts on their phone - not on the web, but on their phone.)

So now what? We need to know the rules. Knowledge is power. Here are a few key guidelines to follow when texting your customers: 

• Customers must subscribe to the text specials, info reminders or mobile info club
• Once the customer subscribes, they will automatically receive a confirmation text - and in that text we have to have 3 specific things: 

a. identify your business

b. message must contain the following wording: Standard data rates apply

c. we must inform our customers how they can unsubscribe with the very first message we send them. We do that with the following wording: Text Stop to quit

• Now that the customer has given you permission to text them, you can legally send text alerts

We look forward to serving you!

Heather Sophia

EVP

heather@bfac.com

bfac.com Grand Opening

#1 Christian e-commerce website with visitors from all 50 states and more than 135 countries celebrates it's grand opening in Madison County, Mississippi. To God be the Glory! Sell your car, truck, home, electronics, furniture, jewelry, books or music today on bfac.com! bfac.com your website with a purpose!

Guest speakers at the grand opening included: Congressman Gregg Harper, Mayor Gene McGee, Captain Ken Chapman of the Salvation Army, FCA Director Bill Buckner and Chief Meteorologist @ the Jackson, MS NBC Affiliate Barbie Bassett.

Click on the picture below to watch the grand opening re-cap video!

bfac.com is now the business texting provider for another Chick-fil-a location! Hello Niceville, Florida!

Pictured above is Chick-fil-a Founder/CEO Truett Cathy and bfac.com Founder/CEO Brad McMullan inside Truit's office at the Chick-fil-a headquarters. Did you know Mr. Cathy opened his very first restaurant in 1946?

During their meeting, Truett told McMullan "There is no difference between Christian principles and good business principles." 

bfac.com Business Texting

What are you doing to grow your business?

Right now, bfac.com business texting is helping businesses around the world answer this very question with our state of the art mobile texting technology. If you Google search business texting companies, you will find us at the top of page one (that's #1 out of more than 9 million companies).

Today, more than 30,000 subscribers depend on bfac.com for mobile information. We provide our clients with the ability to reach their customers or church members instantly via text messaging.

Why bfac.com Business Texting?

What is it worth to be able to talk with all of your customers, clients, or donors instantly? Texting is the most effective form of communication on the planet.

·      4.5 billion messages sent everyday

·      97% of all text messages are opened

·      91% of all emails are not opened

The bfac.com difference

Why bfac.com? Having visitors from all 50 states and more than 135 countries gives us the ability to provide a service at a price that is second to none. Our development team and our technology partners have built a multi-million dollar system that delivers messages at a faster rate with a texting platform that is second to none. We want your business to grow like never before, and that's why we manage your account. You don't have to learn anything; we do the work for you.

Check out this video on bfac.com texting!

You're Invited!!

God has truly blessed our company! We are so excited what He has given us. Come join us on August 11 at 10am for our Corporate Grand Opening at 805 S. Wheatley, Suite 210 in Ridgeland. It's right past Wal-mart on the left - across from North Park Mall. We'll have a couple of BIG announcements you won't want to miss! And of course we'll have free food and giveaways! Text "grand" to 972.755.3700 to enter our grand opening giveaway!

Over the course of the last 7 months, we started selling business texting plans. Today, if you google "business texting companies" we're #1 hit! That ranking is based 100% on web traffic alone! It's amazing to see how God continues to grow our company everyday. bfac.com's client list continues to grow everyday! We already work with one of the world's largest charities, a professional baseball team, radio stations, internet companies, magazines, and restaurants from all around the world!

So mark your calendars for the event, August 11 at 10am! 805 S Wheatley St. Suite 210, Ridgeland, MS. See you there and bring a friend! Following the grand opening, we'll also have a Ribbon Cutting Ceremony! Hope you're all having a blessed day!

bfac.com is proud to welcome more clients from around the country including the Braves, theSalvation Army, Pizza Inn, ESPN Radio's Bo Bounds show, MS #1 Ford Dealer Watson Quality Ford, and the Wilson Auto Group. Give your business the ability to communicate like never before with bfac.com Mobile Solutions! Click here for more information.

We hope everyone is having a blessed week! 

bfac.com is offering businesses and churches the ability to text their customers,clients, or their church members. With more and more e-mails sent to the trash can before their even read, it's important to know how to keep in touch with your cliental or congregation. The way to keep in touch with them and keep them informed is by texting.

For $99.00 a month you can send as many text messages to as many people you have on your contact list. You also have the option to create as many keywords as possible. An example: Let's say severe weather is imminent and it's Wednesday night. Most churches have services on Wednesday night. Rather than calling or e-mailing, you can send out a text message to your congregation and let them know Wednesday night service is canceled. Another example, if a teacher at the church preschool calls in sick, you can send out a text message just to the teachers and see if someone can find a substitute.

Business like Beagle Bagel in Madison, MS and Ridgeland,MS have used this text messaging

90210 you're signed up for special offers. Once a week, sometimes twice, they send out a deal of the day. For instance, today - Thursday, you can get a free drink and 50% off anything that has pimento cheese in it!

Want to sign up? Send us an e-mail at text@bfac.com and someone will get back with you shortly. Have a super day!